I’ve covered all the big mobile/IT launches and make no exception this time. Yesterday a few friends working at Nokia told about the Nokia press conference held in London on the same day and how the organization felt a little ashamed about the public presence of their company.
The conference is available as a webcast including Kallasvuo, Öistämö and Vanjoki presenting the New Nokia. Besides the so so English speaking capabilities the major problem with the webcast is camera working. Or the total lack of it. Watching a static video recorded miles away from the scene is not a nice experience.
The presentation starts with a concept of 4th screen: screen (basically the way we experience and see) evolution starting from public places via television to computers and now finally mobile phones. Mobile devices are becoming the most popular platform for people to enjoy digital content and share their experiences. No denying.
Nokia is transforming to a service company and this was the main message carried out. Finally Nokia seems to be thinking beyond the device; services and complete experience. Vanjoki presented a new umbrella brand for Nokia’s Internet Services: Ovi (a Finnish word meaning “the door”), which will include web communities, Nokia Music and N-Gage parts. So mobile is about personality. The device is many times the first thing you touch in the morning (stopping the alarm) and the last when going to sleep (setting the alarm). Music plays a big role in Nokia’s vision. iTunes revolutionized the distribution and Nokia is now in the game with Ovi platfrom launching in november. During the conference two new music phones were introduced accompanied by two new multimedia computers with a new S60 interface. There were some words about future Nokia devices too: starting in next year, Nokia is entering the touch screen world and a concept was presented (we have seen this before):
On of the most hyped things, location based services, seems to be still years ahead. I’m slowly approaching “update all your gadgets” time, but iPhone needs an update and digital cameras have to include GPS chips before I can make any moves. Fortunately the phase of development is rapid, and we might see a hint of the future next week (September 5th), when Apple is having a Special Event where it is expected to launch Mac OS X -based iPods.
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